Patlazhan Clinic

One of the kind private medical center in Odesa, Ukraine that specializes in plastic surgery.

The challenge was to stand out and become a leader in plastic surgery in the Ukrainian market.

The solution is to move away from the typical medical look and feel and introduce a modern visual identity aligned with a strategy, and medical center with the most advanced equipment available.
Branding, Art Direction, 2019

Photography by Diana Kaptur.
Styling by Mari Korneeva.
Models Valeria Kucherenko and Nadia Rusu.

Typeset in Chap by Schick Toikka Foundry
and Styrene A by Berton Hasebe 

In collaboration with Diana Kaptur (photographer) and Mari Korneeva (stylist) we created a series of shots that allign with a new visual identity of Patlazhan Clinic.

I played a role of an Art Director in this photoshoot and assisted Diana with photography when needed.